Screener™ allows agencies and marketing people to deliver and measure exciting new customer experiences to screens in-store using their existing web tools and technology.
With Screener™ there's no need to understand how to deploy and manage the network and hardware… we have it covered.
Web and mobile content can be used or re-purposed for in-store (where 94¢ in the dollar is still spent).
Measurement occurs in real-time with your other marketing activities using Google Analytics or other 'big data' tools. Screener™ also makes it easy to plug-in other peripherals and technologies including customer movement and hardware such as iBeacon.
Screener™ also drives new revenue opportunity for Agencies, as well as ongoing annuity through recurring licensing.
Key benefits include:
Web CMS Support
Why Web CMS — all Signage CMSs are proprietary which is against the flow of business and software globally.
The web CMS industry is a multi-billion dollar industry that’s fast-moving and driven by the marketing team. Intel® reports that 80% of all IT spend will be managed by the CMO by 2016. The customer journey starts and ends here.
Web CMS’s can personalize, customize, regionalize and report on the entire customer journey.
For larger companies they tend to have an agency or develop web/e-commerce content in-house.
We currently have a Web CMS known as Publisher, and Magento integrated is soon to be released — but any web CMS can be used such as WordPress, Sitecore, Drupal, Adobe AEM or the 1,000s of other CMS ranging from enterprise to very simple creation and editing.
If the CMS is not integrated you simply edit the content in the CMS and manage your Screens via the OpenSign™ dashboard.
Skills for Website Development